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Gimmicky Pokémon designs didn't start in Gen 5 (see Jynx, Voltorb, Mr. Mime), but this specific trend of massive head:limb ratios is particularly conspicuous here. You could blame Infernape for the shounen-protagification of Pokémon designs, the gateway drug to caricatures like Cinderace and Incineroar--but I'd say Meloetta is categorically linked to the gimmick-dex because of her single-minded commitment to a theme. Infernape is more believable (not as a real creature, but as a character) because it isn't so consumed by a theme: the design feels less gimmicky. Yes, Infernape has a crown and suggestions of armor, but these are vague enough to be "mysterious creature" attributes. Its silhouette is still believable for a monkey; there are no extraneous props glued onto its design.
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Every square centimeter of Meloetta's design is crammed with references to music; her Aria forme's dogged commitment to a pop-star theme severs any ties to the mythic. She reads more like a pun than an automonous being: they couldn't even give her fingers. "But Naan, she's the embodiment of music, a spirit formed from music itself!" Does this mean she has to be a human with an in-ear microphone? Mesprit didn't need
Thalia/Melpomene masks or a mood ring to be the spirit of emotion.